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HomeBusiness, Planning and DevelopmentSignage Regulations
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Signage Regulations

Temporary and Permanent Signage Regulations in the Regional Municipality of Wood Buffalo 

In 2024, the land use bylaw was updated to include new provisions for signs in the region. In Feb. 2025, further changes to the provisions for window and freestanding signs were made. These changes ensure that the requirements for signs are simplified, easier to understand, and more flexible to support the business community.  

Signs play an important role in supporting businesses and can impact the look and feel of the region. On this page you’ll find different types of signs and how they’re regulated, what this means to businesses and how to make sure you have the correct permits. 

These regulations were developed based on feedback received from businesses, signage businesses, community groups, and residents throughout the region.  

Read the bylaw

Feb. 25, 2025 - Bylaw amendments 

 

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Temporary Signs

A temporary sign, possibly portable, is placed on a parcel for a short period.

Read More
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Permanent Signs
These signs are permanently fastened or affixed to a building or the ground.
Read More
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Third-Party Advertising
Bylaw limits third-party advertising to billboards and freestanding signs.
Read More

How to apply

You can apply for the Development Permit online or in-person at the Planning and Development office at 9909 Franklin Ave, Fort McMurray AB T9H 2K4.

Apply now  Application checklist  

Your application will require the following documents:
  • A site plan with sign location
  • A sign plan with dimensions
  • A certificate of title

Temporary Signs

A temporary sign is a sign which may or may not be portable in nature, and which is located on a parcel for a limited or specified period of time. 

  • Temporary signs must be positioned at least 5 metres away from fire hydrants. 
  • They should be setback 1.2 metres from the edge of the road, curb or sidewalk, whichever is nearer. 
  • They must be placed safely to avoid endangering vehicles or pedestrians. 
  • They cannot be situated within a corner visibility triangle. 
 A-board signs
 

A-board signs (also called sandwich board signs) are self-supporting two-sided a-shaped sign which is set upon, but not attached to, the ground and has no external supporting structure. 

A-Frame sign diagram

Dimensions 

  • Max height: 1.0 metres 
  • Max width: 1.0 metres 
  • Max area: 0.8 square metres per sign face 
  • Max one sign per business 
  • No third-party advertising 

Placement 

  • Shall not extend beyond the edge of the sidewalk; 
  • Not be placed on sidewalks that are less than 1.50m in width. Subject to relaxation where a grassed boulevard is adjacent to such sidewalk; 
  • At least 10.0 metres from another A-board sign 
  • Should not impede or obstruct the view of vehicular or pedestrian traffic. 
  • Only allowed on sidewalks during the hours when the business is open to the public.a-frame sign
 Portable Signs
 

These signs are static only, used for short-term advertising,that can be readily relocated to another location. Portable signs can only be approved for six-month periods for the placement of the sign.

Dimensions 

Portable sign diagram
  • Max height: 3.10 metres 
  • Max area: 4.60 square metres per sign face, up to a total of 9.20 square metres 
  • No third-party advertising 

Placement 

  • Must be within the parcel 
  • Minimum 7.5 metres from any entrance or exit to the parcel 
  • At least 30 metres from another portable sign 
  • At least 10 metres from any permanent sign 
  • Should not be hazardous to vehicles or pedestrians 
  • Must not interfere with parking or loading areas 
  • Must avoid the corner visibility triangle 
  • At least 1.2 metres from the edge of the road, curb, or sidewalk 
  • Should not obstruct view near intersections, ramps, or curves 
  • On double-fronting lots, each frontage may have one portable sign 

portable sign with ad

 

 Election signs
 

Election signs inform the public of upcoming elections and candidates for municipal, school board, provincial, or federal election, a vote associated with a local Indigenous government, or any election held pursuant to the Local Authorities Election Act. 

Dimensions

  • Signs can be up to 2.00m tall, 3.00m wide, and have a maximum area of 3.00 sq m. 

Placement 

  • All Election Signs must meet the safety requirements outlined in section 5.2 of the Bylaw. 
  • The Municipality can direct sign owners to remove or repair signs that pose safety risks or are not in compliance with the Bylaw. 
  • In cases of immediate safety risks, the Municipality can remove signs without notice. 
  • Election Signs must comply with relevant federal, provincial, and municipal legislation. 
  • Signs must be temporary and can include Portable Signs, following the provisions outlined in Section 7.8 of the Bylaw. 

Permanent Signs

These signs are permanently fastened or affixed to a building or the ground.

 Billboard Signs
 

These are large outdoor advertising structures, they stand independently of buildings and may contain first-party or third-party advertising. 

Billboards are now allowed throughout the entire region to display third-party advertising, however there are many regulations that must be followed if operating a billboard in the Region. 

Billboards may consist partially or entirely of a digital component but should follow the digital copy and illumination provisions of the bylaw.  

Dimensions  Billboard sign diagram

  • Height and Width: Billboard signs can be up to 10.7 metres high and 8 metres wide. 
  • Area: Each face of a billboard can cover up to 23 square metres. 
  • Ground Clearance: Must have a clearance of at least 2.7 metres above the ground. 
  • Billboards may be designed with two sign faces, either back-to-back or in a V-shaped arrangement to maximize visibility from multiple directions. 

Placement

  •  
    • Third-party advertising is allowed. 
    • Must be positioned at least 100 metres away from residential districts. 
    • A minimum of 30 metres is required between billboards or other permanent signs. 
    • At least five metres away from a road 
    • At least 150 metres away from any other billboard or freestanding sign along a provincial highway. 
    • Supports for billboards must not be located within a Corner Visibility Triangle to ensure they do not obstruct sightlines for drivers and pedestrians. 
    • Billboards may be approved for locations for up to five years. billboard advertising hockey

Illumination

  • Please follow the digital copy and illumination provisions of the bylaw.  

  • Constant lighting is permitted, but flashing, intermittent, or lights used to produce animation are prohibited. 

 

 Fascia Signs

Fascia signage is a type of sign or individual letters that are attached directly to, and run parallel with, the face of a building. These signs do not extend above the building's roof or parapet wall and are used only for identifying the business within that building, not for advertising other businesses.  

Size and Usage Facia Sign diagram

  • Fascia signs should not cover more than 25% of the facade or storefront area. 
  • Fascia signs on multi-unit residential buildings are limited to 2.0 square metres and should only display the building's name, address, and vacancy info. Advertising for home businesses or occupations is not allowed. 

Placement and Location 

  • Must be located between 2.70 metres and the roof line of the building. 
  • Signs must not block or obscure windows. 
  • In multi-tenant buildings without a clear division of frontage, signs should remain within a designated area and not extend past the building's walls. 
  • Signs can be placed on any exterior wall—front, side, or rear. 
  • There must be at least 2.70 metres of clearance from the bottom of the sign to the ground. This increases to 4.40 metres if the sign extends over a traffic lane, loading area, or parking lot, ensuring safety and visibility for both pedestrians and vehicles. 
  • Fascia signs that include electrical components and are located near windows must maintain a clearance of: 
    • 0.9 metres from the sides of the window. 
    • 0.3 metres from the bottom of the window. 
    • If protective measures are in place to avoid contact with the electrical parts of the sign, these clearances may be adjusted. 

Design  

  • In buildings with multiple commercial units, all fascia signs must have a consistent character and size to maintain a cohesive appearance throughout the property. 
  • Signs should not project more than 0.30 metres from the face of the building or from any supporting structure. 
  • Signs must not extend beyond the limits of the wall to which they are attached. 
  • Wiring and bulbs should not be exposed to maintain a neat appearance and ensure safety. 
  • Advertising restrictions 
    • Fascia signs are strictly for identification purposes, such as displaying the business name or logo. 
    • Advertising for businesses or services not located at the sign's location is prohibited on fascia signs. 
    Illumination and digital features
    • Fascia signs may be illuminated to enhance visibility but must not use flashing or intermittent lighting, or lights used to produce animation to avoid creating distractions, except in specific cases: 

      • Fascia signs for movie theatres or indoor recreation facilities can use dynamic lighting effects, such as flashing or moving lights, but must comply with the bylaw's digital copy and illumination standards (outlined in Section 5.6). 

    • If a fascia sign includes digital elements, such as LED displays or changeable messages, it must adhere to specific guidelines regarding brightness, transitions, and other features to ensure the sign's digital elements are safe and non-disruptive. 
     
 Fence Signs
 

A fence sign is a flat sign that is attached to a fence or similar structure, but not to a building. 

Fence signs are intended for identification purposes, such as naming the property or displaying the owner's details. 

This is a new sign type identified under the new signage regulations. 

Only first-party advertising is allowed, which means the sign can only promote or give information about the entity located at that specific property. 

Size and Placement dog park fence sign

  • The sign must not be taller than the fence itself or exceed the maximum fence height allowed in the district. 
  • Signs must not extend or encroach onto municipal or public property, ensuring they remain wholly within private boundaries. 
  • Installation on utility poles, street furniture, or as attachments to other signs is not allowed. 
  • Only one sign is permitted per frontage, helping to prevent visual clutter. 
  • Height: Signs on fences cannot exceed 1.0 metre. 
  • Area: The total area of the sign should not be more than 2.0 square metres. 
  • Width: Signs can be up to 4.0 metres wide. 

 

 Freestanding Signs
 

These are signs that stand independently of a building or structure and are supported by their own frame, poles, or base. Used predominantly for the identification of goods and services located on site. 

Third-party advertising is allowed for 20% of the sign area. 

Size and Capacity
Free standing signs diagram

  • The height of freestanding signs can be up to 10.70 metres. 

Advertising area 

  • Up to 14.0 square metres for advertising one to three businesses. 
  • Up to 23.0 square metres for advertising four or more businesses or if the sign has multiple faces. 
  • Third-party Advertising: Limited to 20% of the sign area to maintain focus on primary advertising. 

Placement regulations 

Number of Signs
  • One sign per parcel. 

  • On parcels with multiple frontages or very wide frontages, up to three signs may be allowed under certain conditions. 

Location and spacing 
  • Must be at least 30 metres away from other permanent signs. 
  • If the freestanding sign area contains more than 20% digital copy, the sign must be located a minimum of 100 metres away from a residential zone.
  • If the freestanding sign area contains less than 20% digital copy, the sign can be located a minimum of 10 metres away from a residential district provided that the digital copy is not projecting towards the residential zone.
Proximity to intersections and roads 
  • The sign or its support should not be closer than 3.0 metres to property lines or 5.0 metres to curbs and public roads. 
  • The sign must be a minimum of 30 metres from the cross section of an intersection. 
  • Supports should not be placed within a Corner Visibility Triangle to maintain clear sightlines for traffic. 
  • If within 50 metres of a highway, the sign must be between 3.0 metres and 10.7 metres high to ensure visibility without obstructing views. 
  • In zones with less than 3.0 metres setback, the sign can be built up to the property line but must not overhang into public space. 

Digital features gas station sign

  • If including digital components, these must comply with the bylaw's digital copy and illumination standards to ensure safety and prevent light pollution. 
  • Digital elements should enhance the sign's effectiveness without overwhelming or distracting drivers and pedestrians. 

 

 Mural

 

Murals are decorative designs or artwork, displayed on the exterior wall or surface of a structure, where the primary purpose is for decoration or artistic expression and not created to solely display a commercial message or depiction.  

  • Murals can be as tall as two (2) storeys or Eleven (11.0) meters, whichever is taller. 
  • Up to 10% of the mural area can be used for first-party advertising, like the business or artist's name. 
  • The mural can cover the entire wall it's on. 
  •  Shall not include offensive or intolerant language, hatred or ridicule of any race, religion or other segment of society. 

mural on the side of a building

 

 Roof Sign
 

Roof signs are placed on, against or directly above a roof or on top of or above the parapet wall of a building. 

Dimensions and Location

  • Signs can't exceed a height of 4.0m from the roofline and have a max area of 4.0m². 
  • Signs must be at least 6.0m from utility lines. 
  • No portion of the sign can overhang the roof or building. 

 Quantity and Type

  • Maximum of one (1) Roof Sign per building façade is allowed. 
  • Limited to Identification Signs only. 

Advertising Restrictions

  • No third-party advertising. 

Visibility and Integration

  • Supporting structures should not be visible to the public, at the discretion of Planning and Development. 
  • Signs should be architecturally integrated with the building. 

 Illumination: 

  • Signs can be lit up but no flashing, intermittent, or lights used to produce animation. 

hotel with roof signs

 

 Window Sign (including window vinyls)
 

Window Sign means a sign which is painted on, attached to, or installed inside a window. Provisions for window signs are now broader and more flexible.

 

Window Signs do not require a development permit if they are a permitted use in the district.

 

Location

  • Window Signs must be placed inside the building. 

Advertising Restrictions

  • No third-party advertising is allowed. 

Illumination + digital components 

  • Signs can be lit up but no flashing or intermittent lights are permitted. 
  • Window Signs may include digital components, subject to the digital copy and illumination provisions window signs in a fast food restaurant 

 

Third-party advertising  

The updated bylaw has brought changes to Third-party Advertising on signs in the region. These updates include: 

Third-party advertising is not allowed in residential districts and is permissible on billboards and freestanding signs. All third-party advertising signs must be approved by Planning and Development. 

Third-party advertising is NOT allowed on portable signs, fascia, roof signs, or fences. 

 


 

Definitions 

Billboard Sign 

Means a sign supported by one or more uprights, braces, or pylons and which stands independently of a building and may or may not contain third-party advertising. 


 

Corner Visibility Triangle 

Means a triangle having development restrictions formed between two points on a corner lot as more completely described in Part 5, “Section 58 Corner Lot Restrictions” of this Bylaw. 


 

Election Sign  

Means a sign connected with a municipal, school board, provincial, or federal election, a vote associated with a local Indigenous government, or any election held pursuant to the Local Authorities Election Act, including, but not limited to, signs describing or promoting the election process or a candidate or party seeking election. 


 

First-party Advertising 

First-party Advertising means a sign that contains advertisement to the specific business, service, or activity on same parcel from where the sign is located. 


 

Fascia Sign 

means a sign, or individual letters, attached, marked, painted or inscribed on, and parallel to, the face of a building wall, which does not project above the roof or parapet. A fascia sign does not include third-party advertising, an Awning Sign or canopy sign, a mural sign, a Projecting Sign, or incidental signs. 


 

Frontage  

Frontage means the entire length of a street facing property line of a parcel. 


 

Freestanding Sign 

Freestanding Sign means a sign principally identifying goods and services associated with a parcel supported by one or more uprights, braces or pylons and which stands independently of a building and on the same parcel. 


 

Fence Sign 

Means a flat sign affixed to a fence or other similar structure, but not a building. 


 

Mural  

Means a graphic design, diagram, picture or artwork, displayed on the exterior wall or surface of a structure, where the primary purpose is for decoration or artistic expression and not created to solely display a commercial message or depiction. 


 

Parcel  

Parcel refers to parcel of land as referenced elsewhere in this bylaw. 


 

Portable Sign 

Portable Sign means a sign, which is mounted on a frame, stand or similar support which, together with the support, can be readily relocated to another location. A Portable Sign may include copy that can be changed manually through the use of detachable characters or by the replacement of sign imagery. 


 

Permanent Sign 

Means a sign that is fastened or affixed to a building or the ground on a parcel. 


 

Roof Sign  

Means any sign erected upon, against or directly above a roof or on top of or above the parapet wall of a building. 


 

Temporary Sign  

Temporary Sign means a sign which may or may not be portable in nature, and which is located on a parcel for a limited or specified period of time.  


 

Third-party Advertising  

Third-party Advertising means a sign that contains advertisement for goods, products, services or facilities not principally found on the same parcel where the sign is located. 


 

Window Sign  

Means a sign which is painted on, attached to, or installed on or inside a window. 


 

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Regional Municipality of Wood Buffalo
9909 Franklin Avenue
Fort McMurray Alberta T9H 2K4

Phone: 780-743-7000
Toll free: 1-800-973-9663

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